The Shopkeepers are a group of adults who run the various shops in Old Bullworth Vale, Bullworth Town, and New Coventry.

List of Shopkeepers

Clothing and barbers

• Mr. Luntz: Runs the School Store.
• Mr. Carmichael: Runs the Aquaberry Outlet in Old Bullworth Vale.
• Nicky Charles: Runs the Worn In clothing store in Bullworth Town.
• Betty: Runs the alternative clothing and hair store The Final Cut in New Coventry.
• Mr. Moratti: Runs the barber shop The Happy Mullet in Bullworth Town.
• Maria Theresa: Runs Old Bullworth Vale Hair, Nails & Beauty in Old Bullworth Vale.

Bikes

• Tobias Mason: Runs the two Shiny Bikes bicycle stores.

General store

• Mr. Oh: Runs the Yum Yum Market branches in Old Bullworth Vale and Bullworth Town.
• Stan: Runs the New Coventry branch of Yum Yum Market.

Comics

• Zack Owens: Runs the Dragon's Wing Comics comic book store in Bullworth Town.

Deleted shopkeepers

• Denny was not deleted from the game, but was originally planned to be a shopkeeper, possibly the tattoo parlor in Blue Skies Industrial Park, before being changed into Townsfolk.
• Floyd worked at a record store.
• Ian worked at a store of unknown type. He mentions selling firecrackers in his dialogue.
• Nate worked at a firecracker store.

Game mechanics

Unlike other NPCs in the game, Jimmy cannot interact with the shopkeepers. Jumping on them will cause them to perform a citizen's arrest or attack, and hitting/shoving a customer or themselves will cause them to eject Jimmy. He can interact with them if they are added to free roam via a hex editor.

Secret gameplay feature

While it is generally considered that shopkeepers cannot be interacted with under normal circumstances, there is a secret gameplay feature that is mostly unknown to players which allows for such interactions to take place. First off, the player must start a game without having any interiors loaded (this is most easily achieved by removing all the save files from the corresponding folder, after which the player is to start a new game once the loading of the most recent save file fails). After doing that, the player must find their way out of the grounds of Bullworth Academy, which can be achieved by using the levitation glitch, which can be seen here. The feature can be triggered at six spots around Bullworth: four are in Bullworth Town (Rocket In My Pocket, Shiny Bikes, Worn In and Yum Yum Market), one is in New Coventry (Yum Yum Market) and the last one is in Blue Skies Industrial Park (the tattoo parlor). For five out of these six spots (all except Rocket In My Pocket), the player should destroy the sign in front of the store, which should prompt a shopkeeper to come out. Please bear in mind that this is not always the case. In the case of Rocket In My Pocket, the middle window of the store should be destroyed for the mechanism to be triggered. For a visual representation of the glitch, please check out this video, or scroll down below the text.

There are multiple details worth noting about this feature:

-the feature can only be triggered once;

-the feature is scripted to be triggerable only between 7 a.m. and 10 p.m. Considering how the clock is always frozen at the start of a new game, this should not hinder anything;

-when done at the Yum Yum Market in Bullworth Town, Stan will come out, even though he is meant to be the shopkeeper of the New Coventry branch;

-when done at Worn In, Mr. Carmichael will come out, even though he is meant to be the shopkeeper of the Aquaberry Outlet;

-when done at Rocket In My Pocket, Mr. Sullivan will strangely come out, even though he is not a shopkeeper at all;

-the shopkeepers have special STORCV (STORE_CHASE_VANDAL) speech files that are meant to be used for this very occasion, which normally go unused;

-the pedestrian in question that was made to spawn and chase Jimmy will be added to the game as an ambient ped, and he will spawn around the map randomly after the feature is triggered;

The shopkeeper gameplay feature triggered at Worn In, leading to the spawning of Mr. Carmichael.